Social Takeover: Reels - Skechers
A collection of short-form video reels tailored for social media engagement, crafted to connect with a highly diverse follower base while showcasing an equally diverse range of products.
Each reel serves as a quick yet powerful brand impression: concise, visually driven stories that place the product firmly in the spotlight.
The creative strategy centers around making short, iconic, and impactful pieces where "product is king," all produced with the need for quick turnaround in mind (from 24 to 48 Hrs, each). Across all clips, shoes command the center stage, with each pair clearly identified and represented within the distinct visual language of its own SKU.
Creative Direction: Dan Wiese
Art Direction: Miguel Rodriguez
Design and Animation: Diego G
Art Direction: Miguel Rodriguez
Design and Animation: Diego G
